Why Money Can't Buy Promotion: Inside Berwick Rangers

About this episode

Episode 4 of the Wheaton Wanderers FC Podcast. John sits down with Chris Butler, vice chairman of Berwick Rangers, a club founded in 1881 in Berwick-upon-Tweed, England's northernmost town, that plays in Scottish football. Chris covers the famous 1967 Scottish Cup win over Glasgow Rangers, why money can't buy promotion out of the Lowland League, how the club pays its bills, and how they're bringing in kids and families with Ranger the mascot, halftime games on the pitch and the women's team.

00:00 Meet Chris Butler, vice chairman of Berwick Rangers

00:19 How he became an investor, and the club's 1881 roots

02:51 The 1967 Scottish Cup upset of Glasgow Rangers

04:41 Life in the Lowland League and Shielfield Park

06:52 Why money can't buy promotion

11:45 Revenue: hospitality, sponsors, Away Warriors shirts and Club 1881

15:19 Biggest costs: players, rates and running your own stadium

18:06 Chris's background: US Navy, cellular business, wedding venue

19:21 Berwick-upon-Tweed: England's northernmost town

22:17 Growing the fan base: kids, Ranger the mascot and the women's team

37:41 Advice for a new club: do everything right from day one

42:15 Dream starting XI

44:09 This or that: the GOAT debate

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